EA Sports UFC 3 Revealed With UFC® Lightweight Champion Conor McGregor as the Official Global Cover Athlete

Revolutionary New Gameplay Technology ‘Real Player Motion Tech’
Delivers the Most Fluid and Responsive Fighter Motion Ever.

See the Official Gameplay
Trailer Here
.

NEW YORK–(BUSINESS WIRE)–Today Electronic Arts Inc. (NASDAQ: EA) officially revealed EA
SPORTS™ UFC
® 3 featuring UFC®
lightweight champion Conor McGregor, the only UFC athlete to hold UFC
titles in two weight classes simultaneously, as the game’s official
global cover athlete. EA SPORTS UFC 3 introduces a new generation
of fighting for fight fans powered by Real Player Motion (RPM) Tech, a
revolutionary new gameplay animation technology that delivers the most
fluid and responsive motion in EA SPORTS UFC history. A new G.O.A.T.
Career Mode
now means that players’ choices outside UFC’s
world-famous Octagon® matter just as much as their
performance inside it. This new mode allows you to strategically promote
upcoming fights, create heated rivalries and more on the road to
becoming the Greatest of All Time. EA SPORTS UFC 3 will be
available worldwide on February 2, 2018 for Xbox One and PlayStation®4.

“Two belts, two covers – EA SPORTS got it right again,” UFC lightweight
champion Conor McGregor said. “It’s an honor to be on the cover and I
can’t wait to play the game.”

Real Player Motion (RPM) Tech is a revolutionary new EA SPORTS
animation technology that sets a new bar for motion and responsiveness
in the best-looking – and now the best-feeling – EA SPORTS UFC
game ever. With over 5,000 new animations captured and rebuilt from the
ground up, players can now move, strike, and create seamless
combinations in-game with the world’s best mixed martial arts athletes.
Every punch, kick, block, and counter has been recaptured and rebuilt on
cutting-edge animation tech to look and feel life-like and responsive,
delivering the most strategic, competitive fighting experience in
franchise history.

UFC 3 and RPM Tech mark a new generation of gameplay in
EA SPORTS games,” said EA SPORTS UFC 3 Creative Director, Brian
Hayes. “The new animation technology has allowed us to take a massive
leap forward in motion and responsiveness. The result is a complete
overhaul to gameplay where every move is more strategic and looks more
authentic and beautiful.”

EA SPORTS UFC 3 also introduces the new G.O.A.T. Career Mode
where – for the first time – the choices made throughout your career
impact your path to greatness. Outside of fights, players will make
promotional choices to build hype, gain fans, earn more cash through big
contracts and capture the world’s attention. A new in-game social media
system allows players to create heated rivalries with other UFC
athletes, providing the freedom to take on any type of persona, between
cool-headed contender or infamous trash-talker.

Building on the fan-favorite Knockout Mode introduced in EA SPORTS
UFC 2, EA SPORTS UFC 3 delivers a new suite of multiplayer
modes designed for fast, fun fights that are perfect for letting fists
fly when playing against friends. Those looking for a quick social
experience can jump into Stand & Bang mode, Submission Showdown mode, or
opt to customize their match with unlimited stamina or extra strike
damage in Fight Now Custom. The all-new Tournament Mode offers ultimate
bragging rights as players attempt to take on as many opponents as
possible in bracket-style elimination rounds with continuous damage and
fatigue.

EA SPORTS UFC 3 will be available worldwide on February 2 for
Xbox One and PlayStation®4. Pre-order the Champions Edition now and receive up to three days early access to the full game, the choice of one current or former UFC champion in Ultimate Team and 20 Premium Packs in Ultimate Team*. Choose between
former UFC middleweight champion Anderson Silva, former UFC welterweight
champion Georges St-Pierre, UFC lightweight champion Conor McGregor, UFC
flyweight champion Demetrious Johnson or UFC strawweight champion Joanna
Jedrzejczyk. For full pre-order details and to learn more about EA
SPORTS UFC 3 visit https://www.ea.com/games/ufc/ufc-3.

EA Access members receive a 10 percent discount when they purchase a
digital version of EA SPORTS UFC 3 on Xbox Live.**

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit https://www.ea.com/games/ufc/ufc-3 to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2017, EA posted GAAP net revenue of $4.8 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Star Wars®
Battlefront, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More
information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies, Need for Speed and
Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.
John Madden, NFL, NHL, NBA, PGA TOUR, UFC, FIFA and Star Wars are the
property of their respective owners and used with permission.

Xbox and Xbox One are trademarks of the Microsoft group of companies.
“PlayStation” is a registered trademark of Sony Computer Entertainment
Inc.

About UFC®

UFC® is a premium global sports brand and the largest
Pay-Per-View event provider in the world. Acquired in 2016 by global
sports, entertainment and fashion leader, Endeavor, together with
strategic partners Silver Lake Partners and KKR, UFC is headquartered in
Las Vegas with a network of employees around the world. UFC produces
more than 40 live events annually that consistently sell out some of the
most prestigious arenas around the globe, while programming is broadcast
in over 163 countries and territories to more than 1.1 billion TV
households worldwide in 35 different languages. UFC FIGHT PASS®,
a digital subscription service, delivers exclusive live events,
thousands of fights on-demand and original content to fans around the
world. For more information, visit UFC.com
and follow UFC at Facebook.com/UFC,
Twitter, Snapchat and Instagram: @UFC.

* THIS PRE-ORDER OFFER IS ISSUED TO YOU FOR PROMOTIONAL PURPOSES ONLY
AND DOES NOT HAVE A CASH VALUE. PRE-ORDER OFFER EXPIRES ON FEBRUARY 2,
2018 AND IS ONLY AVAILABLE FOR NEW PURCHASES OF EA SPORTS UFC 3
(“PRODUCT”). PRE-ORDER OFFER CONTENT CONTAINS UP TO 3 DAYS EARLY ACCESS
AND 5 PREMIUM PACKS (“PRE-ORDER PACKS”). PRODUCT CONTENT INCLUDES 1
“CHAMPION FIGHTER” ITEM, 500 UFC POINTS, AND 20 ADDITIONAL PREMIUM PACKS
(“CE PACKS”). ALL ITEMS FOR USE WITH ONE EA ACCOUNT IN UFC ULTIMATE TEAM
GAME MODE (“UUT”) WITHIN THE PRODUCT. FOR RETAIL PREORDERS, SEE RETAILER
FOR EARLY ACCESS DISTRIBUTION DETAILS AND PICK-UP TIME. FOR DIGITAL
PREORDERS, PRODUCT WILL BE AVAILABLE TO DOWNLOAD ONCE EARLY ACCESS
PERIOD BEGINS JANUARY 30, 2018. ACCESS TO CONTENT MAY REQUIRE
REGISTRATION WITH A SINGLE-USE CODE. CONSULT YOUR RETAILER FOR
DISTRIBUTION DETAILS. REDEEM YOUR CODE AND LOG INTO UUT TO CLAIM YOUR
FIRST 2 CE PACKS, “CHAMPION FIGHTER” ITEM, 500 UFC POINTS, AND 5
PRE-ORDER PREMIUM PACKS. 2 SUBSEQUENT CE PACKS WILL BE RELEASED EACH
FRIDAY. CE PACKS MUST BE CLAIMED BY MAY 11, 2018; FIRST 2 CE PACKS MUST
BE CLAIMED BY MARCH 9, 2018 TO RECEIVE ALL 20 PACKS. UNCLAIMED CE PACKS
EXPIRE ON MAY 12, 2018; 5 PRE-ORDER PACKS EXPIRE ON FEBURARY 2, 2019.
VALID WHEREVER PRODUCT IS SOLD. OFFER MAY NOT BE SUBSTITUTED, EXCHANGED,
SOLD OR REDEEMED FOR CASH OR OTHER GOODS OR SERVICES. MAY NOT BE
COMBINED WITH ANY OTHER PROMOTIONAL OR DISCOUNT OFFER, UNLESS EXPRESSLY
AUTHORIZED BY EA; MAY NOT BE COMBINED WITH ANY PREPAID CARD REDEEMABLE
FOR THE APPLICABLE CONTENT. VOID WHERE PROHIBITED, TAXED OR RESTRICTED
BY LAW. ACCEPTANCE OF THE EA USER AGREEMENT (WWW.EA.COM/LEGAL)
AND PRIVACY AND COOKIE POLICY (PRIVACY.EA.COM) REQUIRED TO PLAY. YOU
MUST BE 13+ AND HAVE AN INTERNET CONNECTION AND EA ACCOUNT TO ACCESS
ONLINE FEATURES AND CHAMPION EDITION CONTENT. EA MAY PROVIDE CERTAIN
INCREMENTAL CONTENT AND/OR UPDATES FOR NO ADDITIONAL CHARGE, IF AND WHEN
AVAILABLE. SOFTWARE COLLECTS DATA FOR IN-GAME ADVERTISING. ADDITIONAL
IN-GAME CONTENT MAY BE PURCHASED. MANDATORY CONTENT UPDATES MAY BE
DONWLOADED AUTOMATICALLY, REQUIRE ADDITIONAL STORAGE, INCUR BANDWIDTH
USAGE FEES, AND REQUIRE AN ADDITIONAL PURCHASE TO ACCESS.

**CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR
DETAILS.


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