Buffalo Wild Wings® Announces First-Ever Esports Team Partnership with Team Dignitas

Relationship Kicks off with All-Day Live Stream and Amateur
Tournament at TwitchCon

[PRESS RELEASE] Buffalo Wild Wings Inc. (NASDAQ: BWLD) announced today a partnership
with Team
Dignitas
, an internationally recognized esports organization.
Through the partnership, Buffalo Wild Wings becomes the “Official
Hangout for Team Dignitas” and receives prominent logo placement on the
sleeve of Team Dignitas jerseys, player appearances at restaurants,
exclusive content featuring players, and branding on monthly Team
Dignitas live streams on Twitch and Facebook.

 

The partnership will officially kick off with the first “Buffalo Wild
Wings Stream of the Month” when popular Team Dignitas streamer Elle
“Ellektrikk” Lockyer conducts an all-day live stream on Twitch
on Wednesday, October 18 from 10:30 a.m. EST to 7 p.m. EST. Buffalo Wild
Wings and Team Dignitas will also present a 1v1 amateur League of
Legends tournament at TwitchCon this weekend and host an online amateur
tournament in the coming months.

“We’re excited to expand our support of the rapidly growing esports
community through a partnership with one of the most recognizable and
successful teams playing today in Team Dignitas,” said Bob Ruhland, vice
president of marketing for Buffalo Wild Wings. “Buffalo Wild Wings is
always looking for new ways to celebrate competition in our restaurants,
while supporting our Fans’ passion for sports of all kinds.”

The highly anticipated, three-hour 1v1 Amateur Legends Tournament and
Team Dignitas Showdown, presented by Buffalo Wild Wings
, takes place
at TwitchCon
on Sunday, Oct. 22. The first 16 TwitchCon attendees interested in
participating, who have reached level 30 in one of esports’ most popular
games, can sign up with Team Dignitas representatives roaming the
esports arena at TwitchCon. Tournament participants will receive a
custom gift bag, and the winner will take home a grand prize package,
consisting of a $300 Buffalo Wild Wings gift card and Team
Dignitas-branded merchandise. Team Dignitas players, Terry
“Big” Chuong
and Adrian
“Adrian” Ma
, will compete head-to-head with finalists in front of
the audience. Fans around the world can follow the action live on Twitch.

“Buffalo Wild Wings and Team Dignitas are two iconic brands that have a
shared passion for supporting and encouraging fans’ passion for
competition,” said Chad Biggs, Harris Blitzer Sports and Entertainment
senior vice president of marketing partnerships. “Through this
partnership, we’ve created activations that will engage and excite the
growing esports community across platforms. We anticipate a strong
showing at our first co-branded, live tournament at TwitchCon and look
forward to announcing more details surrounding our first online
tournament with Buffalo Wild Wings.”

About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded
in 1982 and headquartered in Minneapolis, is a growing owner, operator
and franchisor of Buffalo Wild Wings® restaurants featuring a variety of
boldly-flavored, made-to-order menu items including its namesake
Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu
specializes in 21 mouth-watering signature sauces and seasonings with
flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests
enjoy a welcoming neighborhood atmosphere that includes an extensive
multi-media system for watching their favorite sporting events. Buffalo
Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports
Bar” awards from across the country. There are currently more than 1,230
Buffalo Wild Wings locations across the world.

To stay up-to-date on all the latest events and offers for sports fans
and wing lovers, follow Buffalo Wild Wings on Facebook,
Twitter
and Instagram
and visit www.BuffaloWildWings.com.

About Team Dignitas
Team Dignitas is an international
esports team with one of the most iconic and recognizable brands in the
professional gaming industry. Managed by gaming industry veterans
Chairman Greg Richardson, Chief Executive Officer Jonathan Kemp and
President Michael O’Dell, Team Dignitas’ highly talented and
dedicated international squad of players are recognized across the globe
for tournament winning endeavors. Team Dignitas’ innovative and
authentic brand position offers a premier opportunity for partners
seeking a direct portal into the gaming and esports market. Team
Dignitas was originally formed in September 2003 with the merger of two
Battlefield 1942 teams. In September 2016 the new Team Dignitas merged
with League of Legends powerhouse Team Apex and was acquired by the
Philadelphia 76ers of the National Basketball Association. Team Dignitas
is a part of the Harris Blitzer Sports and Entertainment family of
innovative and competitive holdings owned by an investor group led by
Managing General Partner Josh Harris and Co-Managing Partner David
Blitzer, which also includes the New Jersey Devils of the National
Hockey League, Crystal Palace of the Premier League and the Prudential
Center, a 18,000 seat, state-of-the-art, multi-purpose arena in Newark,
N.J.


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